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Always write out the full name of the area the first time you use it. Use upper case for East End, West End (London), Middle East, Central America, South America. Also use “commercial” for types of software, for example “commercial word processor”. Lower case unless used in the full title, like the National Assembly for Wales (Legislative Competence) (Social Welfare) Order 2008. Use upper case when referring to the actual Construction Industry Scheme (CIS, not the CIS). eg can sometimes be read aloud as ‘egg’ by screen reading software. Write out in full at first mention, then call it the Commission. If you write content by starting with user needs, you will not need to use FAQs. Describe what the user might need to do, rather than what government calls a thing. Leave unabbreviated to distinguish from the European Community. Only say ‘civil penalty’ if there’s evidence users are searching for the term.
Evidence can be from search analytics or testing of a representative sample. This can be dealt with by: Use numbered steps instead of bullet points to guide a user through a process. DO NOT USE BLOCK CAPITALS FOR LARGE AMOUNTS OF TEXT AS IT’S QUITE HARD TO READ. The exceptions to this are proper nouns, including: Two words. For example, “You’ll pay a £50 fine.” For other types of sanction, say what will happen to the user - you’ll get points on your licence, go to court and so on. Lower case unless the full name of the foundation trust is being used: Salisbury NHS Foundation Trust. The desire to push the boundaries has been a motivator in many a daring expedition, testing the human spirit and physical abilities to the utmost. Your chance to have a one-to-one lesson with best-selling language expert Paul Noble, try a FREE audio sample of his brand new Mandarin Chinese course.
Indulge your adventurous spirit by exploring some associated ‘extreme’ vocabulary. When adding bank details in content about paying a government body: See Words to avoid One word, lower case. Always lower case for team and generic names like research team, youth offending team. A ‘blog’ is the site on which a blog post is published.